Python for Marketing Decisions

I help marketing teams replace gut feel with data. Automate reporting, analyze campaign performance, and make confident budget decisions — without waiting for engineering.

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I spent years in B2B sales and marketing — drowning in spreadsheets, pulling reports manually, and making decisions based on incomplete data. Then I learned Python. Not to become an engineer, but to solve the problems that were costing me hours every week.

What started as automating one weekly report turned into a whole different way of working: faster insights, clearer attribution, and budget decisions backed by actual data. Now I build open-source tools and write about the workflows that changed how I work — so other marketing teams can do the same.

Background: Sales & marketing operations, Indonesia. Comfortable with both the business side (strategy, campaigns, metrics) and the technical side (Python, data pipelines, dashboards). Writing for marketing people who want practical results, not computer science theory.