Anyone can write a strategy. Almost nobody will watch your numbers every week.
I am Anthony. I set up marketing and sales operations for growing businesses, then run them with you week by week.
Book a 30 minute call How the week works
The problem
Your budget is spread across Meta Ads, an agency, a freelancer and WhatsApp. Reports arrive from three places. Nobody can say which channel produces customers.
You are guessing with your own money. And you dread the question, is the marketing working.
That is not a lead problem. Nobody owns the whole picture, so nothing gets fixed and nobody notices for a month.
What I do
Marketing operations is the boring part that decides whether any of it works. Tracking, lead routing, the numbers, and one name against each step.
Three things, in this order.
- Map. Two weeks. I read your campaigns, your WhatsApp threads and your pipeline, then show you where the money leaks.
- Set up. Tracking that survives every handoff, lead routing, one dashboard, one owner per step.
- Run it. I manage the work and review it with you every week. Monday, thirty minutes.
The third one is the part most people skip. It is also the only part that holds.
Proof
- 4,367
- leads generated
- IDR 5,621
- best cost per lead
- 2.85%
- average CTR
- Meta
- official technology partner
I ran Pipeline, a B2B lead generation agency, as co-founder for four years. I built the CRM and the automation we used, and I carried the profit and loss. Before that I led marketing at a fintech startup and at Afterpay Indonesia.
Who this is for
- Businesses with real marketing spend and nobody senior owning it.
- Sales that happen on WhatsApp, where leads go cold in the gap between ad and reply.
- Long sales cycles. If someone buys in five minutes, you do not need me.
- Owners who want to see the numbers, even when the numbers are uncomfortable.
What I will not do
- Promise a result before I have seen your numbers.
- Report impressions and call it growth.
- Run ads without fixing the follow-up first.
- Take on more clients than I can answer for.
Writing
- Meta Conversions API: why your tracking is probably lying to you
- How We Qualify Leads Inside WhatsApp Before the Sales Team Touches Them
- How We Track Every Ad Dollar to a Closed Sale
- Five Questions to Ask Your Meta Ads Agency Every Month
- The Real Reason Your Meta Ads ROAS Looks Wrong
Book a 30 minute call. Bring your ad account and your WhatsApp inbox. I will tell you where I think the leak is, and whether I am the right person to fix it.
Meta technology partner. I build WhatsApp lead handling for sales teams.